Just tell people you have a home-based business, and people will
flock to you left and right. How I wish that were true for far more
people. Unfortunately, the reality of the situation is that far more
people experience just the opposites. A VERY difficult time creating a
successful company. Why do so many multi level marketing businesses
fail?
A-It is not easy to get a following, or a down line.
Some businesses promote the idea of just telling everyone you know via telephone and email about your business, and people would start joining you faster than you can count. And, since the potential financial windfall of such an event would seriously affect you, you automatically assume that those you bring in would do the same, and get the same results. However, that is only the case on rare occasions. To succeed enough, you will need to create leads and follow up on them. You will have to work the phones for hours at a time. Getting that following may be profitable, but it's also quite difficult. It also takes a great deal of time and persistence.
B-Most people leave soon after joining.
Like some brink and mortar companies, multi level marketing businesses have rather high drop out rates. No matter what kind of support or incentives you may offer, they still will want to leave. Unfortunately, some who leave actually are making some money, but they lose their motivation and strong desire to continue on in the business. Some of them join for just a specific benefit or gift.
C-Your downline gets no, or little, support from you!
It's one thing to not get support from your upline. That will make it much more difficult for you to learn how to make money in the business. However, failing to support your own downline is what will prevent you from making serious money in the future! And, you well know, if you don't get support, you will be left to fend for yourself, and you would likely go elsewhere!
D-And your upline can be helpless too!
The other side of the coin is that you and your downline might not be getting the support from your upline members. They probably had a lot of connection with them when they first joined, but as time went on, the connections just shrunk until you almost never, if ever, hear from them again!
A-It is not easy to get a following, or a down line.
Some businesses promote the idea of just telling everyone you know via telephone and email about your business, and people would start joining you faster than you can count. And, since the potential financial windfall of such an event would seriously affect you, you automatically assume that those you bring in would do the same, and get the same results. However, that is only the case on rare occasions. To succeed enough, you will need to create leads and follow up on them. You will have to work the phones for hours at a time. Getting that following may be profitable, but it's also quite difficult. It also takes a great deal of time and persistence.
B-Most people leave soon after joining.
Like some brink and mortar companies, multi level marketing businesses have rather high drop out rates. No matter what kind of support or incentives you may offer, they still will want to leave. Unfortunately, some who leave actually are making some money, but they lose their motivation and strong desire to continue on in the business. Some of them join for just a specific benefit or gift.
C-Your downline gets no, or little, support from you!
It's one thing to not get support from your upline. That will make it much more difficult for you to learn how to make money in the business. However, failing to support your own downline is what will prevent you from making serious money in the future! And, you well know, if you don't get support, you will be left to fend for yourself, and you would likely go elsewhere!
D-And your upline can be helpless too!
The other side of the coin is that you and your downline might not be getting the support from your upline members. They probably had a lot of connection with them when they first joined, but as time went on, the connections just shrunk until you almost never, if ever, hear from them again!
