If you waited for the perfect prospect, you would probably never,
or almost never, get anyone in your downline. And your business would
never become profitable! For the largest checks, you need the best
downline. On the other hand, you really can't waste your time talking to
people who will never join your business, no matter what logic,
incentive, or discussion you give them.
Why do so many new networkers waste their time on people who won't join? It seems that most people don't want to give up on anyone, regardless of the reason. They think they can eventually talk someone into joining. Unfortunately, that is not true. Besides, those who do join under such strong pressure will not really appreciate you or your business because they would feel forced into it.
Let's see what happens during a telephone call with a cold-market prospect. Do you play it safe and just end the call, hanging up quickly, or do you risk it all and spend your hard-earned money on mailing the information to the prospect? The person might appear, or in this case sound, willing and eager, but if he fails to respond, or never calls you back, then you will quickly realize that this person wasn't the person to whom you should have spend the shipping dollars on. Really, all you can do in this situation is to mark it as experience and practice. Remember not to bother shipping to that kind of person again! So, you try again. And what happens? The same thing? Something is wrong. The problem rests on a multiple of factors.
And one of them is you.
As a new marketer, you may not realize that simple human nature often affects every one of your prospects. They automatically build walls around themselves to protect themselves from bad outside influences. People will tell all manners of falsehoods just to avoid doing something they do not want to do. Most of the time it's not about you. They just don't want to do it, and unfortunately lying is the only way they know to leave the situation.
First, there are the sub-par candidates. They wouldn't recognize a good opportunity if it hit them in the face. There is nothing whatsoever inside of themselves that involves a network marketing business. They might want lots of money, but they don't even see MLMs as one of the pathways to such riches. Let's see what they say:
remove from list
pyramid scheme
sounds good, but have to go
I'm not interested
I have only a few dollars to spend this week
Second, there are the average candidates. You can't really tell if they are interested or not right away. Here is what they say:
haven't had the time to look at the material yet
I'll think about it
been so busy
don't remember you. What is this for again?
unsure if this is what I want to do
tried something similar before and it didn't work
call me back at another time
These people might be good to work with, but don't bet that many of them would really join your business. They are obviously not committed enough to success, or to their own financial gain even! Some from this group may join, but most will not. You may be able to get a better response from this group if you were to befriend them, and to get to know them and their families and their likes and dislikes better. Perhaps your business might fill a need that they might have. Feel them out. See if they have what it takes to succeed. Perhaps, some day, they will see your success and want to join you later on.
Finally, there are the top-quality candidates. This group is excited and ready to go. They're full of mission-drive and well stop at next to nothing to get what they want. THESE are the ones you need and want in your business! Here is what this group says:
tell me what to do and I'll do it
placed order before talking to you
sounds great. Count me in
what do I do next
Basically, if they contact you, they are very highly interested. They likely have sponsored many people in other businesses, proving their track record. They might even have people already lined up to join under them immediately after they join you! They are willing to learn and do whatever is needed to succeed. They are very success-conscious and won't let people stop them from achieving their goals in life. Definitely take your time with this group. Learn about them and their families. Introduce them to your business "parents," your upline. You will probably have to help them at first, but don't overeducate them. They will catch the drift quickly and start running! Just get out of their way! You'll probably even be influenced and taught by them! They're not too good to be true; they ARE true!
Why do so many new networkers waste their time on people who won't join? It seems that most people don't want to give up on anyone, regardless of the reason. They think they can eventually talk someone into joining. Unfortunately, that is not true. Besides, those who do join under such strong pressure will not really appreciate you or your business because they would feel forced into it.
Let's see what happens during a telephone call with a cold-market prospect. Do you play it safe and just end the call, hanging up quickly, or do you risk it all and spend your hard-earned money on mailing the information to the prospect? The person might appear, or in this case sound, willing and eager, but if he fails to respond, or never calls you back, then you will quickly realize that this person wasn't the person to whom you should have spend the shipping dollars on. Really, all you can do in this situation is to mark it as experience and practice. Remember not to bother shipping to that kind of person again! So, you try again. And what happens? The same thing? Something is wrong. The problem rests on a multiple of factors.
And one of them is you.
As a new marketer, you may not realize that simple human nature often affects every one of your prospects. They automatically build walls around themselves to protect themselves from bad outside influences. People will tell all manners of falsehoods just to avoid doing something they do not want to do. Most of the time it's not about you. They just don't want to do it, and unfortunately lying is the only way they know to leave the situation.
First, there are the sub-par candidates. They wouldn't recognize a good opportunity if it hit them in the face. There is nothing whatsoever inside of themselves that involves a network marketing business. They might want lots of money, but they don't even see MLMs as one of the pathways to such riches. Let's see what they say:
remove from list
pyramid scheme
sounds good, but have to go
I'm not interested
I have only a few dollars to spend this week
Second, there are the average candidates. You can't really tell if they are interested or not right away. Here is what they say:
haven't had the time to look at the material yet
I'll think about it
been so busy
don't remember you. What is this for again?
unsure if this is what I want to do
tried something similar before and it didn't work
call me back at another time
These people might be good to work with, but don't bet that many of them would really join your business. They are obviously not committed enough to success, or to their own financial gain even! Some from this group may join, but most will not. You may be able to get a better response from this group if you were to befriend them, and to get to know them and their families and their likes and dislikes better. Perhaps your business might fill a need that they might have. Feel them out. See if they have what it takes to succeed. Perhaps, some day, they will see your success and want to join you later on.
Finally, there are the top-quality candidates. This group is excited and ready to go. They're full of mission-drive and well stop at next to nothing to get what they want. THESE are the ones you need and want in your business! Here is what this group says:
tell me what to do and I'll do it
placed order before talking to you
sounds great. Count me in
what do I do next
Basically, if they contact you, they are very highly interested. They likely have sponsored many people in other businesses, proving their track record. They might even have people already lined up to join under them immediately after they join you! They are willing to learn and do whatever is needed to succeed. They are very success-conscious and won't let people stop them from achieving their goals in life. Definitely take your time with this group. Learn about them and their families. Introduce them to your business "parents," your upline. You will probably have to help them at first, but don't overeducate them. They will catch the drift quickly and start running! Just get out of their way! You'll probably even be influenced and taught by them! They're not too good to be true; they ARE true!
