Working as an author selling an eBook on your own can make
creating a sustainable marketing plan hard work. To have a system in
place means you can measure the success of your efforts and improve your
outcomes every time. Reading this will show you how to automate as much
as possible
New media offers huge potential for direct marketing but not everyone knows how to use this to his or her advantage. If you don't know how choosing the day a tweet is sent out affects who reads it then you are losing out on audiences.
The first trick is to open up your mind to your ideal client. It is easy to forget writers are also buyers so connect with them by using hashtags #amwriting or #wrotetoday in your routine tweets.
If you promote other writers eBooks on a Friday with #fridayreads then you are making valuable connections. By following your own community you can gain a larger online audience so try a few of these hashtags when you want to discuss a literary topic #scriptchat, #askagent, #writechat, #journchat, #writers, #writechat or #litchat.
Honing down the best days to send tweets will put you in touch with specific customers for example your audience will be more alert to receiving samples of your work Tuesday and/or Sunday by using #teasertuesday and #samplesunday hashtags. If you want to tempt a purchase embed a sales link in your eBook extract that is sent with these tags.
Use #novelines to signpost quotes taken from your eBook to get people talking and starting your good word of mouth. If you want to offer your product free of charge to readers so they can give you specific feedback this can be highlighted with #bookgiveaway. Express that you would like to know the reader's thoughts on the product in return for them receiving a free product.
Mark global literary festivals on your calendar. These events often promote tweets from writers who have given a contribution to the festival's online initiative. Joining in the conversation of the event can also increase your profile in front of industry figures.
Let the audience find the work they enjoy by signposting your genre with a hashtag for example if you are tweeting short fiction the following describes this #VSS (for very short story) #flashfic or #webfic. Fan fiction uses #fanfic and blogs can use #Blog2014. Note the tweeters that favourite your work and follow their timeline, a discussion may result in an opt in to your newsletter.
Now you understand the importance of timing tweets you may wish to approach things differently. By knowing that particular days have a better chance for you to wow your audience. You now have a clear summary about how to use the days of the week to organise your eBook twitter campaign. Tuesday and Sunday are useful days to offer small pieces of your eBook to audiences and Friday is an effective day to recommend books written by your fellow writers who are also potential customers. Give your content more of a purpose and know that part of this process can be automated. Timetabling your tweets gives you a more structured marketing plan so sign in and use the hashtags to direct your marketing material today to people who are waiting to enjoy your product or at least use these tips to inspire a new hashtag in your tweets.
New media offers huge potential for direct marketing but not everyone knows how to use this to his or her advantage. If you don't know how choosing the day a tweet is sent out affects who reads it then you are losing out on audiences.
The first trick is to open up your mind to your ideal client. It is easy to forget writers are also buyers so connect with them by using hashtags #amwriting or #wrotetoday in your routine tweets.
If you promote other writers eBooks on a Friday with #fridayreads then you are making valuable connections. By following your own community you can gain a larger online audience so try a few of these hashtags when you want to discuss a literary topic #scriptchat, #askagent, #writechat, #journchat, #writers, #writechat or #litchat.
Honing down the best days to send tweets will put you in touch with specific customers for example your audience will be more alert to receiving samples of your work Tuesday and/or Sunday by using #teasertuesday and #samplesunday hashtags. If you want to tempt a purchase embed a sales link in your eBook extract that is sent with these tags.
Use #novelines to signpost quotes taken from your eBook to get people talking and starting your good word of mouth. If you want to offer your product free of charge to readers so they can give you specific feedback this can be highlighted with #bookgiveaway. Express that you would like to know the reader's thoughts on the product in return for them receiving a free product.
Mark global literary festivals on your calendar. These events often promote tweets from writers who have given a contribution to the festival's online initiative. Joining in the conversation of the event can also increase your profile in front of industry figures.
Let the audience find the work they enjoy by signposting your genre with a hashtag for example if you are tweeting short fiction the following describes this #VSS (for very short story) #flashfic or #webfic. Fan fiction uses #fanfic and blogs can use #Blog2014. Note the tweeters that favourite your work and follow their timeline, a discussion may result in an opt in to your newsletter.
Now you understand the importance of timing tweets you may wish to approach things differently. By knowing that particular days have a better chance for you to wow your audience. You now have a clear summary about how to use the days of the week to organise your eBook twitter campaign. Tuesday and Sunday are useful days to offer small pieces of your eBook to audiences and Friday is an effective day to recommend books written by your fellow writers who are also potential customers. Give your content more of a purpose and know that part of this process can be automated. Timetabling your tweets gives you a more structured marketing plan so sign in and use the hashtags to direct your marketing material today to people who are waiting to enjoy your product or at least use these tips to inspire a new hashtag in your tweets.
I am currently promoting the pre launch of my novel 'Last Gasp' at litadoolan.com/novel
Follow my campaign trail there and mark my successes (or otherwise) with me as I go! The aim is to make none of your time on social media a waste so I share my experiences of using cheap, easy, reliable software to maximise results. Here's to letting every tweet count and work as an asset for you!
Follow my campaign trail there and mark my successes (or otherwise) with me as I go! The aim is to make none of your time on social media a waste so I share my experiences of using cheap, easy, reliable software to maximise results. Here's to letting every tweet count and work as an asset for you!
