Businesses need clients and customers. Nonprofit agencies need
donors and member support. Any organization or entity that relies on
outside sources to sustain it needs to be able to reach out into the
world for backing because, let's face it, without customers or donors or
whomever, most business would be, well, out of business.
Modern times have caused business owners, marketing people, educators, and so forth, to expand their ideas and go beyond what may have worked in the past. Competition for member support and donor-ship is highly competitive these days. With the internet, people can find a lot of the answers to their questions so businesses need to have their proverbial hat in that electronic ring. Companies need to expand their thinking and get in front of more people who are considering where to put their money.
Just looking around you at any given time... at the grocery, in a mall, in a restaurant, at the zoo, walking down the street... you see people accessing the internet with cellphones and other devices. For many, downloading items like eBooks is a common, everyday activity. Consider, too, that with these downloaded items on people's phones and devices, it is there in front of them, likely daily. With eBooks, it could be your message in front of those people.
Still not sure about eBooks? Well, look at a dozen or so sites on the internet at random. How many of them have eBooks available either for free or for a fee? There is a good chance you will find eBooks on a number of those sites. Why? Because they work. People download them for any number of reasons such as to answer questions, to get information, to learn about something, and to be entertained.
Consider that of those dozen sites you saw, there were still some who weren't using eBooks in their programs. And these folks could be missing out on revenues and donations for not using this simple tool.
Besides being in front of potential customers or donors, et al, take into account other factors of using eBooks such as their simplicity and flexibility. Too, eBooks are economical and convenient. And, eBooks tend to be more relatable and informative to the reading audience then say, a formal letter or brochure.
If you are looking for a simple, flexible way to expand your reach for clients, donors, and the like, consider using eBooks in your marketing, donor, or education program. You might find it to be a valuable, profitable way to get your message out to the world!
Modern times have caused business owners, marketing people, educators, and so forth, to expand their ideas and go beyond what may have worked in the past. Competition for member support and donor-ship is highly competitive these days. With the internet, people can find a lot of the answers to their questions so businesses need to have their proverbial hat in that electronic ring. Companies need to expand their thinking and get in front of more people who are considering where to put their money.
Just looking around you at any given time... at the grocery, in a mall, in a restaurant, at the zoo, walking down the street... you see people accessing the internet with cellphones and other devices. For many, downloading items like eBooks is a common, everyday activity. Consider, too, that with these downloaded items on people's phones and devices, it is there in front of them, likely daily. With eBooks, it could be your message in front of those people.
Still not sure about eBooks? Well, look at a dozen or so sites on the internet at random. How many of them have eBooks available either for free or for a fee? There is a good chance you will find eBooks on a number of those sites. Why? Because they work. People download them for any number of reasons such as to answer questions, to get information, to learn about something, and to be entertained.
Consider that of those dozen sites you saw, there were still some who weren't using eBooks in their programs. And these folks could be missing out on revenues and donations for not using this simple tool.
Besides being in front of potential customers or donors, et al, take into account other factors of using eBooks such as their simplicity and flexibility. Too, eBooks are economical and convenient. And, eBooks tend to be more relatable and informative to the reading audience then say, a formal letter or brochure.
If you are looking for a simple, flexible way to expand your reach for clients, donors, and the like, consider using eBooks in your marketing, donor, or education program. You might find it to be a valuable, profitable way to get your message out to the world!
E.J. is an author, writer, speaker, and trainer. Currently, E.J.
helps people write books/eBooks and also writes eBooks for various
companies, industries, and businesses wanting to add eBooks to their
repertoire.
