Variable data printing, referred as an opportunity to market
directly to each person customer in an easy and effective way. You can
take your entire customer database complete with buying trends and then
market so without slowing down or having a staff member spend days
trying to print out all the relevant information.
This printing solution enables you to change wording such as names and addresses on each letter without the printer slowing down.
Professional print companies offer this service and can print out all your marketing letters within a few hours, ensuring a fast and effective turnaround time to help you promote your company effectively.
The first reason to consider variable data printing is that it enables you to appeal to your audience on a personal level. The letter or brochure that's addressed to them at their address with information that is appealing to them.
Bear in mind that each customer is unique and you will have some customers who buy certain items that you stock and customers who buy different items, this makes marketing tricky and requires you cover across the board. With Variable data printing you can target your marketing at each person customer with ease.
Variable data printing gives you the ability to change the wording and images in your marketing to suit each customer based on their interests and past purchases.
Most companies these days keep a list of customers and their buying habits, which will prove useful when it comes to variable data printing, saving you time and energy and also ensuring that your marketing efforts as directed towards each customers, reducing how much time and money you waste on your marketing moving forwards.
The third reason to use variable data printing is the time you will save. When designing marketing letters and direct marketing mail shots to clients you want the information is relevant to them.
If you have a staff member sitting pouring over information and then individually printing out each letter, making the necessary changes to each one, you can expect that employee get stuck on the task for days, if not weeks. With Variable data printing this get accomplished within hours, saving you so much time and energy in the process.
You can print the entire run to all your customers without slowing down. You command the information to your print shop and then print it as one run with the printer working throughout.
It's amazing to think you can target each customer, change images and wording and it can all be printed as though you were printing the same sheet hundreds of times.
Many customers have different needs and requirements based on their demographic area. This is why companies try to create marketing materials for different areas based on customer needs. With Variable data printing you can do this with ease, tailoring each mail drop based on area and requirements.
Because you connect with each customer on an individual level, you increase your positive response rates.
Doing a mail drop of the same thing to a wide audience, means you are only appealing to a small percentage of your audience. Where tailoring each mail drop means you are appealing to one hundred percent of your audience at all times, in turn this increases the number of responses you get off one single drop.
Variable data printing is carry out in the shortest period and a print shop can print them at the same speed as if they were printing one hundred of the same letter.
The last reason to use variable data printing is your return on investment. You can use the research and earlier purchasing history of each client to target your mail drop and then sit back and enjoy the orders rolling in as a result of your efforts.
This printing solution enables you to change wording such as names and addresses on each letter without the printer slowing down.
Professional print companies offer this service and can print out all your marketing letters within a few hours, ensuring a fast and effective turnaround time to help you promote your company effectively.
The first reason to consider variable data printing is that it enables you to appeal to your audience on a personal level. The letter or brochure that's addressed to them at their address with information that is appealing to them.
Bear in mind that each customer is unique and you will have some customers who buy certain items that you stock and customers who buy different items, this makes marketing tricky and requires you cover across the board. With Variable data printing you can target your marketing at each person customer with ease.
Variable data printing gives you the ability to change the wording and images in your marketing to suit each customer based on their interests and past purchases.
Most companies these days keep a list of customers and their buying habits, which will prove useful when it comes to variable data printing, saving you time and energy and also ensuring that your marketing efforts as directed towards each customers, reducing how much time and money you waste on your marketing moving forwards.
The third reason to use variable data printing is the time you will save. When designing marketing letters and direct marketing mail shots to clients you want the information is relevant to them.
If you have a staff member sitting pouring over information and then individually printing out each letter, making the necessary changes to each one, you can expect that employee get stuck on the task for days, if not weeks. With Variable data printing this get accomplished within hours, saving you so much time and energy in the process.
You can print the entire run to all your customers without slowing down. You command the information to your print shop and then print it as one run with the printer working throughout.
It's amazing to think you can target each customer, change images and wording and it can all be printed as though you were printing the same sheet hundreds of times.
Many customers have different needs and requirements based on their demographic area. This is why companies try to create marketing materials for different areas based on customer needs. With Variable data printing you can do this with ease, tailoring each mail drop based on area and requirements.
Because you connect with each customer on an individual level, you increase your positive response rates.
Doing a mail drop of the same thing to a wide audience, means you are only appealing to a small percentage of your audience. Where tailoring each mail drop means you are appealing to one hundred percent of your audience at all times, in turn this increases the number of responses you get off one single drop.
Variable data printing is carry out in the shortest period and a print shop can print them at the same speed as if they were printing one hundred of the same letter.
The last reason to use variable data printing is your return on investment. You can use the research and earlier purchasing history of each client to target your mail drop and then sit back and enjoy the orders rolling in as a result of your efforts.
Data Colour is a Melbourne based print shop with over twenty
years' experience in the industry. The company offers black, white and
colour digital and offset printing services using the latest technology
and printing equipment. They are focused on attention to detail and high
quality, ensuring each job is completed to the customer's satisfaction.
