What is Google's business? The million dollar question may seem
rather silly to the casual onlooker. Believe it or not, more than 90% of
Google's revenue is being generated from advertisements! The advent of
the internet and easy access to online tools has increased the reach of
online advertisements.
Types of Internet Marketing
Old-fashioned PR managers have a hard time navigating the complex labyrinths of advertising online. The nuances of creating, planning and releasing advertisements to media whether print or electronic has changed remarkably due to innovative transformations that have metamorphosed the marketing industry into a futuristic technological mammoth. Online marketing is though simple may not be appealing to past generation advertising gurus due to its reach and easily analytical nature. Deciding upon the correct portal and format is a very important factor for the internet based announcements.
Email advertising
The oldest, well known and basic form of advertising is email marketing. However, when the email provider comes up with novel schemes to filter a message and classify it as spam, the advertiser is forced to search for other avenues as well. At the same time, the email client also gives the advertiser an opportunity to use their mail banner option to ensure that the email is seen by the user. Madison Logic Company published in April 2014 that over 122 billion emails sent every hour, and hence the reach of the oldest online marketing tool is not a gag.
Search Engine Marketing
The example of Google in the very first sentence was used to impart the idea about the strength of a search engine. Altavista, Webcrawler, Netscape, etc. were the known search engines during the nineties. When Google was launched, it was only a minor player and online marketing did not have any takers at that point of time. Google revolutionized the whole concept of online promotions and even found its way into the Oxford Advanced Learner's English Dictionary of current English. The most commonly used word for the internet search is 'Google' as in, "Sheila Googled to find the location of the store."
The basic concept of Search Engine Marketing or SEM is to increase the visibility of a website or page that contains a particular product. It happens when the link appears on top or the first page of a search result for a set of keywords.
Social Media Marketing
Who could have imagined that online hang-outs would evolve into effective PR tools to deliver promotional messages to consumers? The old fashioned cliche, that the consumer is king was prevalent when Google phased out its social media portal 'Orkut' into oblivion a few months ago. More user-friendly platforms and applications for file sharing along with a voice note to mention the social media giant Facebook 'forced' Orkut out of business. However, Google had planned ahead and had already introduced Google +.
Word of Mouth (WoM) propaganda is the basic idea behind any social media and news spreads like wildfire if used effectively. Every major player in any industry now has a social media page dedicated to its services.
Display advertising.
Giving promotional matter on websites on spots that are easily noticed by visitors is referred to as display marketing. The common forms are banner, flash, images, audio, video and even text. Studies have revealed that people react differently to each mode of display. So it is very important to choose the right variety. The technical variants are being classified as expandable, overlays, sponsorship and video. Most display advertisements serve in increasing or directing traffic towards the desired the web page and so they are also called backlinks. Usually, a central ad server is put to use for banner advertisements.
Conclusion
Infosys co-founder and Chairman Emeritus N R Narayana Murthy has summed up the force and reach of Internet Marketing in ten simple words, which in the current context is especially appropriate. "In God we trust, the rest must come with data"
Types of Internet Marketing
Old-fashioned PR managers have a hard time navigating the complex labyrinths of advertising online. The nuances of creating, planning and releasing advertisements to media whether print or electronic has changed remarkably due to innovative transformations that have metamorphosed the marketing industry into a futuristic technological mammoth. Online marketing is though simple may not be appealing to past generation advertising gurus due to its reach and easily analytical nature. Deciding upon the correct portal and format is a very important factor for the internet based announcements.
Email advertising
The oldest, well known and basic form of advertising is email marketing. However, when the email provider comes up with novel schemes to filter a message and classify it as spam, the advertiser is forced to search for other avenues as well. At the same time, the email client also gives the advertiser an opportunity to use their mail banner option to ensure that the email is seen by the user. Madison Logic Company published in April 2014 that over 122 billion emails sent every hour, and hence the reach of the oldest online marketing tool is not a gag.
Search Engine Marketing
The example of Google in the very first sentence was used to impart the idea about the strength of a search engine. Altavista, Webcrawler, Netscape, etc. were the known search engines during the nineties. When Google was launched, it was only a minor player and online marketing did not have any takers at that point of time. Google revolutionized the whole concept of online promotions and even found its way into the Oxford Advanced Learner's English Dictionary of current English. The most commonly used word for the internet search is 'Google' as in, "Sheila Googled to find the location of the store."
The basic concept of Search Engine Marketing or SEM is to increase the visibility of a website or page that contains a particular product. It happens when the link appears on top or the first page of a search result for a set of keywords.
Social Media Marketing
Who could have imagined that online hang-outs would evolve into effective PR tools to deliver promotional messages to consumers? The old fashioned cliche, that the consumer is king was prevalent when Google phased out its social media portal 'Orkut' into oblivion a few months ago. More user-friendly platforms and applications for file sharing along with a voice note to mention the social media giant Facebook 'forced' Orkut out of business. However, Google had planned ahead and had already introduced Google +.
Word of Mouth (WoM) propaganda is the basic idea behind any social media and news spreads like wildfire if used effectively. Every major player in any industry now has a social media page dedicated to its services.
Display advertising.
Giving promotional matter on websites on spots that are easily noticed by visitors is referred to as display marketing. The common forms are banner, flash, images, audio, video and even text. Studies have revealed that people react differently to each mode of display. So it is very important to choose the right variety. The technical variants are being classified as expandable, overlays, sponsorship and video. Most display advertisements serve in increasing or directing traffic towards the desired the web page and so they are also called backlinks. Usually, a central ad server is put to use for banner advertisements.
Conclusion
Infosys co-founder and Chairman Emeritus N R Narayana Murthy has summed up the force and reach of Internet Marketing in ten simple words, which in the current context is especially appropriate. "In God we trust, the rest must come with data"
