With technology placing creative advertising tools into the hands
of even the smallest business owners, the collective knowledge of
branding and advertising is growing at a rapid pace. For those looking
to get an edge on driving traffic to their business or website, it is
vital to stay on the cutting edge of advertising trends. This often
requires constant education. To begin your process of staying on the
front line of advertising strategies and tactics, here are a few trends
to watch out for in 2015.
Cinematic Web Design
In line with the online advertising methods we saw in 2014, you can expect to see a more mature web design, user interface, and greater use of ambient video. This trend emerged last year as a fantastical creative execution that transforms the standard text driven website to a cinematic experience. Creative agencies have been working to find the best way to implement and utilize video better to tell a story. Ambient video adds an element that appeals to the human spirit in a way that still images and text cannot match.
Super Fan Utilization
As social media takes a greater place of importance in strengthening a company's revenue potential, companies will likely utilize their best fans to drive growth. Many companies are already able to place a dollar value to each share or retweet that comes from their audience. If you can leverage those passionate advocates of your business and brand, you can gain greater brand awareness and even tap into a whole new segment of customers.
In order to do this, companies will need to stay relevant by creating interesting, engaging, and shareable content, and giving your customers a chance to speak back and have an input on product decisions.
Storytelling Across Multiple Media
Having an ability to transmit your story across multiple devices seamlessly is now unavoidable. More and more people are now accessing web sites and Internet tools predominantly through mobile devices. Although managing your audience's consumption of messaging in a fragmented manner across multiple channels can be a challenge, but in every challenge lies an opportunity. Creating compelling content that your audience can consume in multiple ways will only grow in importance in the coming year.
Understanding Millenial Markets
Heading into 2015, companies will do well to create brands and products that the Millenial generation will consider valuable. Within this generation, a new subset has emerged known as the New Pragmatics. This subset is a cohort of Millenials that came of age amidst national financial hardship, and tend to see value in products and businesses much differently than products that came before them.
This group will pay a premium for products that are highly unique, customizable, and demonstrate value and social responsibility. On the other hand, this group is also extremely sensitive to high prices and the reputation of the companies they purchase from.
Cinematic Web Design
In line with the online advertising methods we saw in 2014, you can expect to see a more mature web design, user interface, and greater use of ambient video. This trend emerged last year as a fantastical creative execution that transforms the standard text driven website to a cinematic experience. Creative agencies have been working to find the best way to implement and utilize video better to tell a story. Ambient video adds an element that appeals to the human spirit in a way that still images and text cannot match.
Super Fan Utilization
As social media takes a greater place of importance in strengthening a company's revenue potential, companies will likely utilize their best fans to drive growth. Many companies are already able to place a dollar value to each share or retweet that comes from their audience. If you can leverage those passionate advocates of your business and brand, you can gain greater brand awareness and even tap into a whole new segment of customers.
In order to do this, companies will need to stay relevant by creating interesting, engaging, and shareable content, and giving your customers a chance to speak back and have an input on product decisions.
Storytelling Across Multiple Media
Having an ability to transmit your story across multiple devices seamlessly is now unavoidable. More and more people are now accessing web sites and Internet tools predominantly through mobile devices. Although managing your audience's consumption of messaging in a fragmented manner across multiple channels can be a challenge, but in every challenge lies an opportunity. Creating compelling content that your audience can consume in multiple ways will only grow in importance in the coming year.
Understanding Millenial Markets
Heading into 2015, companies will do well to create brands and products that the Millenial generation will consider valuable. Within this generation, a new subset has emerged known as the New Pragmatics. This subset is a cohort of Millenials that came of age amidst national financial hardship, and tend to see value in products and businesses much differently than products that came before them.
This group will pay a premium for products that are highly unique, customizable, and demonstrate value and social responsibility. On the other hand, this group is also extremely sensitive to high prices and the reputation of the companies they purchase from.
