Saturday, September 26, 2015

Digital Signage - A Sign of the Times in the Hospitality Industry



Taking communication to a whole new level
From flexibility in deployment to running a seamless and reliable operation and meeting marketing goals, digital signage has significantly changed the way the industry functions. Hotels, resorts, spas, cruise lines and every other type of hospitality enterprise can leverage the power of digital signage to communicate with guests on a whole new level.
Earlier, the hospitality industry relied heavily on printed signs, which has obvious limitations such as the inability to reach out to guests with time-sensitive messaging. However, digital signage applications have now made it possible to reach every area from the lobby to the guest rooms and conference center of a hotel and beyond. Digital signage networks help hotels engage guests with useful information and also contribute to the atmosphere throughout the lobby, elevators, hallways, and conference centers that host thousands of people.
Run cost-effective yet far-reaching campaigns
Digital signage has now become the focus of visual campaigns that reach guests the moment they enter a lobby. They are an effective way to guide visitors in the right direction while standalone touch screens now allow guests to check in. Most importantly, signage has the potential to not only deliver information but generate valuable feedback. Whether it's a flashy, vibrant add or a simple one line text message, the dynamic movement of digital display can help deliver when it comes to executing marketing and informational campaigns.
Thanks to the LCD/LED/plasma revolution, the hospitality industry now has a viable and cost-effective solution with a high return on investment. Even on a tight marketing budget, there is always the opportunity to use digital signage to conduct effective sales and marketing campaigns. Versatility is also a major attraction since they could be conveniently installed in various locations and settings. The first impression of any hotel begins in the lobby, which is where signage can help. Apart from visual appeal, they allow hotels to post their room rates and promote on-site amenities, restaurant and bar deals at a moment's notice.
Affordable digital signage solutions
Since majority of guests at hotels are tourists, electronic display boards are a great way to showcase local events and attractions. Digital menu boards are an excellent way to attract customers who can make up their mind before they actually enter the restaurant or other outlet. News feeds, weather updates, foreign exchange, and other information can easily be relayed for guests that want to keep abreast of what's happening in the outside world. For the most part, hospitality comes in various shapes and forms and digital signage is undoubtedly a flexible medium that can meet the needs of a wide range of settings. For both large and small entrepreneurs in the hospitality industry, there is always the opportunity to find affordable digital signage solutions that cost much less than any form of traditional advertising in the long run.
AOPEN designed a range of products that helps to attract customer attention, it is one time investment solution, including hardware, software and content templates.

Article Source: http://EzineArticles.com/8953541

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