When Volkswagen recently launched a YouTube campaign, they
probably never expected such fascinating results. With over 155 million
combined views for a trio of clips, you cannot gainsay the power of such
a technique for your brand.
Things Can Only Get Better
With Nielsen projecting over 70% of companies will focus on such productions in the next two years, it is time you hopped onto the bandwagon in order to reap big with an exquisitely done video production. Indeed, things can only get better with YouTube which receives over one billion unique visitors, reporting over 56% of its content is corporate material.
Spreading the Net Further
But visual and motion content is not just about marketing. In fact, a unique corporate video production can be leveraged for myriad purposes including:
1. Internally: As opposed to the hitherto popular e-mail, such content is more engaging and attractive to watch. Email newsletters are often ignored, but you can bet a creatively done clip will captivate your staff. From induction, company change reports to progress updates, this form of communication is the future.
2. Externally: If you are launching a new product to the market, such as Volkswagen was doing, a video production is the best way to present it. Infotainment is also done better with visual and motion films as more people are likely to click and watch your material. Brand repositioning is also another ideal way in which this technique can be applied.
The Future of Corporate Video
According to Cisco, viewership over the last six years has increased by about 800%. Forrester Researchers say that seven in 10 online shoppers view a brand more positively once they watch an interesting clip from them. Clearly, there is no other marketing technique that has such potential in the communication realm.
More importantly, the versatility of this tool makes it ideal for use in different companies. For instance, there has been a gradual evolution towards 2D/3D animations over the last five years and the results are amazing. Use of animations was previously employed only in entertainment circles.
There has also been a phenomenal change in media used with the rise of CDs, DVDs, Blu Rays, flash discs, among others, which makes it easier to store, package and distribute content to a wider range of customers.
Duplication and replication processes have also made it cheap to distribute whatever you want to share. With online sharing tools, it has also become easier to make your material viral, which again promotes your brand.
So, are you witnessing the making of a future in corporate communication through video production today? Of course yes; it is engaging, cheaper, more versatile, more flexible, more retainable, and isn't this what any viable channel should be? Go for it now and watch your bottom-line grow today with tomorrow's technology.
Things Can Only Get Better
With Nielsen projecting over 70% of companies will focus on such productions in the next two years, it is time you hopped onto the bandwagon in order to reap big with an exquisitely done video production. Indeed, things can only get better with YouTube which receives over one billion unique visitors, reporting over 56% of its content is corporate material.
Spreading the Net Further
But visual and motion content is not just about marketing. In fact, a unique corporate video production can be leveraged for myriad purposes including:
1. Internally: As opposed to the hitherto popular e-mail, such content is more engaging and attractive to watch. Email newsletters are often ignored, but you can bet a creatively done clip will captivate your staff. From induction, company change reports to progress updates, this form of communication is the future.
2. Externally: If you are launching a new product to the market, such as Volkswagen was doing, a video production is the best way to present it. Infotainment is also done better with visual and motion films as more people are likely to click and watch your material. Brand repositioning is also another ideal way in which this technique can be applied.
The Future of Corporate Video
According to Cisco, viewership over the last six years has increased by about 800%. Forrester Researchers say that seven in 10 online shoppers view a brand more positively once they watch an interesting clip from them. Clearly, there is no other marketing technique that has such potential in the communication realm.
More importantly, the versatility of this tool makes it ideal for use in different companies. For instance, there has been a gradual evolution towards 2D/3D animations over the last five years and the results are amazing. Use of animations was previously employed only in entertainment circles.
There has also been a phenomenal change in media used with the rise of CDs, DVDs, Blu Rays, flash discs, among others, which makes it easier to store, package and distribute content to a wider range of customers.
Duplication and replication processes have also made it cheap to distribute whatever you want to share. With online sharing tools, it has also become easier to make your material viral, which again promotes your brand.
So, are you witnessing the making of a future in corporate communication through video production today? Of course yes; it is engaging, cheaper, more versatile, more flexible, more retainable, and isn't this what any viable channel should be? Go for it now and watch your bottom-line grow today with tomorrow's technology.
