The modern business environment is a tough nut to crack. In fact,
this is an understatement. Your business is, today, competing globally
which calls for a paradigm shift in the way you interact with your
target market.
This is where corporate video production comes in as a novel communication tool to help you optimize your business. It helps launch, promote, educate and entertain potential customers in order to draw them to your landing business page.
Encouraging Video Marketing Statistics
If you are wondering if there is any viable potential to tap from video, you are in for a big surprise. Forrester Research reports 100 million people watch an online video daily, while the Online Publishers Association says 90% of online shoppers use them to make shopping decisions.
A Forbes Insight shows 59% of video watchers click through to learn more from your vendor website increasing the chances of sales conversion. Sysomos, in a study, found that 89% of CEOs use YouTube as part of their marketing plans. eMarketer on the other hand reckons 74% of all online traffic will be video motivated by 2017.
Impact of Corporate Videos
With such irresistible numbers, it is obvious that video marketing must be an integral part of your online business presence. When you hire a professional videographer to promote your business, the impact will be felt through:
1. Brand Recognition
Whether you own a startup, or an established entity, a corporate video helps you create a bond with your target customers. With a prolific video campaign, customers will gradually start looking up your marketing videos, especially if they are captivating, entertaining and educative.
2. Products Marketing
Nielsen reports that 93% of all marketers use videos for online marketing, sales and communication. Such steep numbers indicate the business world has realized the benefits of it in drawing online traffic. Forrester Research in one study found out that 64% of viewers watch three quarter of content, which makes this an ideal tool for product launches, advertising and even re-launches.
3. Increase Engagement
One of the toughest areas in business practice is of course customer interaction. When you leverage them, you will be tapping into the senses of viewers thus increasing the chance for them to comment on your product or brand. With such interaction, your company is able to learn more and create a strategy on the same.
4. Increased Visibility
Online Publishers Association, in a study, found that 83% of your corporate video viewers will recall seeing this content even after 2 years. More importantly, over 57% will instantly share them if it is captivating thus giving you cheap exposure.
If they go viral, there is no denying the impact this will have on customers who will flock your page in order to learn more. This in turn leads to higher sales conversion and a better ROI. Isn't this what you always dreamed of?
This is where corporate video production comes in as a novel communication tool to help you optimize your business. It helps launch, promote, educate and entertain potential customers in order to draw them to your landing business page.
Encouraging Video Marketing Statistics
If you are wondering if there is any viable potential to tap from video, you are in for a big surprise. Forrester Research reports 100 million people watch an online video daily, while the Online Publishers Association says 90% of online shoppers use them to make shopping decisions.
A Forbes Insight shows 59% of video watchers click through to learn more from your vendor website increasing the chances of sales conversion. Sysomos, in a study, found that 89% of CEOs use YouTube as part of their marketing plans. eMarketer on the other hand reckons 74% of all online traffic will be video motivated by 2017.
Impact of Corporate Videos
With such irresistible numbers, it is obvious that video marketing must be an integral part of your online business presence. When you hire a professional videographer to promote your business, the impact will be felt through:
1. Brand Recognition
Whether you own a startup, or an established entity, a corporate video helps you create a bond with your target customers. With a prolific video campaign, customers will gradually start looking up your marketing videos, especially if they are captivating, entertaining and educative.
2. Products Marketing
Nielsen reports that 93% of all marketers use videos for online marketing, sales and communication. Such steep numbers indicate the business world has realized the benefits of it in drawing online traffic. Forrester Research in one study found out that 64% of viewers watch three quarter of content, which makes this an ideal tool for product launches, advertising and even re-launches.
3. Increase Engagement
One of the toughest areas in business practice is of course customer interaction. When you leverage them, you will be tapping into the senses of viewers thus increasing the chance for them to comment on your product or brand. With such interaction, your company is able to learn more and create a strategy on the same.
4. Increased Visibility
Online Publishers Association, in a study, found that 83% of your corporate video viewers will recall seeing this content even after 2 years. More importantly, over 57% will instantly share them if it is captivating thus giving you cheap exposure.
If they go viral, there is no denying the impact this will have on customers who will flock your page in order to learn more. This in turn leads to higher sales conversion and a better ROI. Isn't this what you always dreamed of?
