Studies show that retention rate for information only heard is
10% while that of what is just seen is 20%. Surprisingly, the retention
rate for information that is both seen and heard is 80%, and as a
corporate executive, this should pique your interest.
Leveraging Audio and Visuals
While this is a hackneyed observation, not many companies have taken advantage of the latent opportunity implied. However, with a well done video production, you can easily use these facts to get a competitive edge in your niche. Such a production gives your corporate communication a personal touch and is also more interactive.
More importantly, it is easy to share such material online considering the International Telecommunication Union (ITU) reports there are three billion active internet users today. Such a tool is also versatile and can be used for education, entertainment, enhancing brand visibility, and internal communication, among other uses.
Getting it Right with a Corporate Strategy
Well, over 89% of marketers today are using corporate video, but Nielsen reckons only less than 37% are effective. The major problem lays in content creation, which is haphazardly done by in-house teams. Without a laid-down plan, your production is bound to fail, even before launching, and you will have incurred both financial and brand reputation losses.
To avoid such faux pax in your content, here are some invaluable strategies that will drive traffic to your site in order to achieve your objective.
1. Know Your Thing
It might sound pretty obvious but when Forrester Research asked content marketers what they really wanted to achieve, only 45% had an answer. You must have a set objective that will guide your project. Just like you did before launching your business, make sure you have an idea of exactly what you want out of your investment.
2. Build a Publishing Schedule
An ideal video production runs in schedules. For instance, you should create several teasers before finally launching your product.
3. Stand Out from the Crowd
This might be a cliché in marketing, but one that is often ignored. The idea here is to build your brand's reputation through original content. Think for instance of movie trailers that are much hyped before the actual film. They stand out and only the highlights are used to create suspense. Your project must stand out if at all it is to be picked up by search engines.
4. Engage Your Viewers
To stand out then, you must leave an impression on a viewer's mind and there is no better way to do this than by allowing for interaction. In your call to action, ask them to either reply or click or ask questions throughout a production to make them feel part of the clip.
An ideal corporate video also leverages social media, creates tutorials and tips, and, of course, capitalizes on customer-generated material. Still stuck? Make sure you contact a video production professional to create engaging content.
Leveraging Audio and Visuals
While this is a hackneyed observation, not many companies have taken advantage of the latent opportunity implied. However, with a well done video production, you can easily use these facts to get a competitive edge in your niche. Such a production gives your corporate communication a personal touch and is also more interactive.
More importantly, it is easy to share such material online considering the International Telecommunication Union (ITU) reports there are three billion active internet users today. Such a tool is also versatile and can be used for education, entertainment, enhancing brand visibility, and internal communication, among other uses.
Getting it Right with a Corporate Strategy
Well, over 89% of marketers today are using corporate video, but Nielsen reckons only less than 37% are effective. The major problem lays in content creation, which is haphazardly done by in-house teams. Without a laid-down plan, your production is bound to fail, even before launching, and you will have incurred both financial and brand reputation losses.
To avoid such faux pax in your content, here are some invaluable strategies that will drive traffic to your site in order to achieve your objective.
1. Know Your Thing
It might sound pretty obvious but when Forrester Research asked content marketers what they really wanted to achieve, only 45% had an answer. You must have a set objective that will guide your project. Just like you did before launching your business, make sure you have an idea of exactly what you want out of your investment.
2. Build a Publishing Schedule
An ideal video production runs in schedules. For instance, you should create several teasers before finally launching your product.
3. Stand Out from the Crowd
This might be a cliché in marketing, but one that is often ignored. The idea here is to build your brand's reputation through original content. Think for instance of movie trailers that are much hyped before the actual film. They stand out and only the highlights are used to create suspense. Your project must stand out if at all it is to be picked up by search engines.
4. Engage Your Viewers
To stand out then, you must leave an impression on a viewer's mind and there is no better way to do this than by allowing for interaction. In your call to action, ask them to either reply or click or ask questions throughout a production to make them feel part of the clip.
An ideal corporate video also leverages social media, creates tutorials and tips, and, of course, capitalizes on customer-generated material. Still stuck? Make sure you contact a video production professional to create engaging content.
