The world of business is shifting towards mobile marketing. Gone
are the days when social networks used to help in mobile advertising's
growth and not the other way around. Time has come when mobile marketing
is proving to be a major source of revenue for social networks. And,
this is the reason why social networks like Facebook, Twitter are
tapping on all the possible opportunities of reaching their audiences
via mobile.
Relation between Social Networks and Mobile Advertising
Mobile ads have a lot of potential in generating revenue for social networks.
Twitter is the third- largest player in mobile advertising. Their mobile ads accounted for 89% of their total ad revenue in the year 2015.
Similarly, in 2014, Facebook brought in $2.96 billion in ad revenue. Out of which, 66 percent came only from mobile ads!
Thus, mobile ads cannot be overlooked in today's business scenario.
Types of Mobile Advertising
In app advertising -
An advertisement that appears within an application on the mobile phones!
In app advertising is proving to be very beneficial for app developers. Since 82% of mobile media time is spent on apps (reported by comScore), in app advertising is becoming a major revenue source for marketers.
Examples of In-App Advertising
Banner Ads
Banner advertising is the most popular way to advertise in mobile apps. This is the best way to promote your brand and get visitors on your website.
Video Ads
Video advertising is the fastest growing segment - benefiting the advertisers. Be it desktop or phones, this is the best ad platform these days. According to Google's Rich Media Gallery, in February 2015, in-stream video ads generated CTRs that were 18x higher than HTML5 banner ad units.
Other benefits of video ads
1. More engaging - Video advertising is an experience, and thus, people get more engaged in the visual world.
2. Great chance of conversions - Those who see your video ads are likely to become your customers in the near future.
3. Brand Recognition - People tend to remember what they see. Hence, with video advertising, you increase your brand recognition value.
There are platforms like moLotus, Vdopia, SpotX which do video advertising at reasonable prices.
moLotus automated card edition
moLotus card edition is a new revolutionary product changing the dynamics of cards - saving huge cost & replacing the physical loyalty card for brands.
Some of the unique features of this breakthrough service are real time delivery, easy usage, cost effectiveness and loyalty retention!
With its direct and personalized approach, this card edition offers an enthralling user experience!
Renowned brands in Malaysia like Panasonic and Proton have used moLotus card edition and increased tremendous revenue.
moLotus has also done several campaigns for big companies like TM, AIG, Bank Rakyat and Standard Chartered and got high appreciation by brands and customers.
This is an innovative and amazing platform for companies to enhance revenue, boost loyalty generate leads and acquire customers.
With so many innovations, now it's up to you how you reshape your company's marketing! Best of luck!
Relation between Social Networks and Mobile Advertising
Mobile ads have a lot of potential in generating revenue for social networks.
Twitter is the third- largest player in mobile advertising. Their mobile ads accounted for 89% of their total ad revenue in the year 2015.
Similarly, in 2014, Facebook brought in $2.96 billion in ad revenue. Out of which, 66 percent came only from mobile ads!
Thus, mobile ads cannot be overlooked in today's business scenario.
Types of Mobile Advertising
In app advertising -
An advertisement that appears within an application on the mobile phones!
In app advertising is proving to be very beneficial for app developers. Since 82% of mobile media time is spent on apps (reported by comScore), in app advertising is becoming a major revenue source for marketers.
Examples of In-App Advertising
Banner Ads
Banner advertising is the most popular way to advertise in mobile apps. This is the best way to promote your brand and get visitors on your website.
Video Ads
Video advertising is the fastest growing segment - benefiting the advertisers. Be it desktop or phones, this is the best ad platform these days. According to Google's Rich Media Gallery, in February 2015, in-stream video ads generated CTRs that were 18x higher than HTML5 banner ad units.
Other benefits of video ads
1. More engaging - Video advertising is an experience, and thus, people get more engaged in the visual world.
2. Great chance of conversions - Those who see your video ads are likely to become your customers in the near future.
3. Brand Recognition - People tend to remember what they see. Hence, with video advertising, you increase your brand recognition value.
There are platforms like moLotus, Vdopia, SpotX which do video advertising at reasonable prices.
moLotus automated card edition
moLotus card edition is a new revolutionary product changing the dynamics of cards - saving huge cost & replacing the physical loyalty card for brands.
Some of the unique features of this breakthrough service are real time delivery, easy usage, cost effectiveness and loyalty retention!
With its direct and personalized approach, this card edition offers an enthralling user experience!
Renowned brands in Malaysia like Panasonic and Proton have used moLotus card edition and increased tremendous revenue.
moLotus has also done several campaigns for big companies like TM, AIG, Bank Rakyat and Standard Chartered and got high appreciation by brands and customers.
This is an innovative and amazing platform for companies to enhance revenue, boost loyalty generate leads and acquire customers.
With so many innovations, now it's up to you how you reshape your company's marketing! Best of luck!
