Monday, September 14, 2015

5 Reasons To Use Gift Cards



1. Attracts New Customers
Gift cards behave like a built-in referral system for your business. Offering these cards to your loyal customers allows them to give personalized presents to their family and friends who may never have heard of your business before.
It's like their way of telling the recipient of the cards how great your products or services are, but without actually talking about it. And when people receive gift cards, they are more likely to use it than not - therefore bringing in more customers to your store or company.
2. Less Returned Merchandise
These cards reduce the number of returned merchandise to your store. Giving gifts is a daunting task for many, especially when buying a present for someone they hardly know, or even for someone whom they're close to. In fact, it's very rare to find a gift that someone would actually love.
When customers give gift cards as presents, it's like they're buying personalized gifts for the recipient. Because these cards act like actual cash, receivers get to choose whatever product or service they fancy, thereby, reducing the instances of returned merchandise in your store.
3. Applicable on Both Products and Services
Not only do gift cards apply to physical products, but they can also be used for businesses offering services as well. Hotel accommodation, repair services, or spa services can take advantage of gift cards. It allows customers to give out presents that provide solutions to their family and friends, giving them a wide range of options.
4. Increased Sales
The ultimate goal of gift cards is to increase your sales, plain and simple. When people have gift cards in their pockets, they are more likely to use it even when they don't really need to. People will most likely redeem a gift and typically purchase an item or service that is worth more than the amount specified on the card, giving you more profits.
And because these cards are purchased with cash upfront, you get to earn whether or not the card is redeemed.
5. Create Loyal Customers
A great way to entice customers to come back to your store is by offering them store credits each time they purchase or use a gift card. The more they buy, the more points they have, and the more savings they get - giving your business loyal customers that keep coming back.
Marketing is an essential part of the success of companies and businesses. Without it, no matter how good your product or service is, your business will certainly fail if you don't get your brand out in the market. Gift cards are a subtle yet clever way to promote brand awareness, attract new customers, and therefore, increase your sales, even without having to spend aggressively on advertising and other marketing solutions.
Give your business the gift of this wise marketing tool today and reap the benefits in no time.

Article Source: http://EzineArticles.com/9141514

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