Animation describing the Universal Principles of Persuasion based on the
research of Dr. Robert Cialdini, Professor Emeritus of Psychology and
Marketing, Arizona State University.
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vDelLannsKUFNmISYv4s_2P8saTzRQEOuE2YPlB3agJxPymo-SjVdznjcuNzMEjApH7lpzM4aaPtf73jq9wmBgao6Vh7W5ePpZ-B5PRvotJ6g=s0-d)
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive